Sterling Heating & Cooling

A full overhaul of a WordPress Business site for an HVAC contractor serving Clark County, Washington. The goal: rank for every city they serve and convert the visit into a phone call.

I shipped nine SEO-optimized city landing pages (eight cities + a service-areas hub), site-wide SEOPress metadata and HVACBusiness JSON-LD schema across 26 pages, and a navigation overhaul. Every page was authored and pushed through the WordPress REST API with Python scripts I wrote for the engagement.

On performance, I audited the media library, compressed 30 oversized images locally, and replaced them through the API with backups — cutting 92.6 MB (an 82% reduction) and lifting the PageSpeed scores into the green.